Wednesday, May 17, 2006 - Syrup

I've been reading a lot lately, so I apologize to anyone who's getting bored of these book recommendations. Anyway, instead of taking a book to work today, I took by notebook containing Mass Romantic and wrote instead, which I plan to do for the remainder of the summer. Of course, by the time I got home today, though, I couldn't help myself. I had to finish reading Syrup.

After I finished reading Max Barry's Jennifer Government, I mentioned how good I thought it was and how it was exactly the kind of novel I wanted to write. Well, his debut novel, Syrup, was better. It's a hugely funny satire on the marketing industry and corporate policy and is, to make up a word, unputdownable. I lost sleep over it last night and spent all day at work thinking about what was going to happen next.

Anyway, the book follows Scat, a marketing genius, who comes up with the world's next million-dollar idea, a new soft drink for hip, cynical twentysomethings. He pitches it to Coke, where he meets their New Product Manager - the devastatingly attractive 6. Over the course of the novel, you follow along as Scat and 6 try to keep control of his ideas in the ruthless world of the Coca-Cola corporation. This one gets my stamp of approval.


Cavan blogged at 6:10 PM | 0 comments


Progress

Zilch!
0/0


Listening


A.J. Croce - "Maybe I'm Amazed"



My Music


Reading


Bright Lights, Big City - Jay McInerney

My Library


Watching


Black Book: B


Sweet and Lowdown: C


Breakfast on Pluto: B


Wishlist


Bridge of Sighs - Richard Russo


Rachael Yamagata - Elephants...Teeth Sinking Into Heart